/

/

Insurance

GenAI-powered insurance: Smarter decisions, faster claims, lower risk

GenAI-powered insurance: Smarter decisions, faster claims, lower risk

Fractal helps insurers enhance efficiency, reduce costs, and deliver superior customer experiences through AI-driven underwriting, claims automation, and fraud detection.

Fractal helps insurers enhance efficiency, reduce costs, and deliver superior customer experiences through AI-driven underwriting, claims automation, and fraud detection.

Why insurers struggle to modernize

Despite technological advancements, the insurance industry faces persistent challenges

1

Underwriting too slow?

AI enables smarter risk evaluation and real-time pricing

1

Underwriting too slow?

AI enables smarter risk evaluation and real-time pricing

1

Underwriting too slow?

AI enables smarter risk evaluation and real-time pricing

2

Claims dragging?

AI automates manual work, boosting efficiency and accuracy

2

Claims dragging?

AI automates manual work, boosting efficiency and accuracy

2

Claims dragging?

AI automates manual work, boosting efficiency and accuracy

3

Struggling to personalize?

AI enhances customer engagement with precision insights

3

Struggling to personalize?

AI enhances customer engagement with precision insights

3

Struggling to personalize?

AI enhances customer engagement with precision insights

4

Fraud detection lacking?

AI proactively identifies risks and automates loss estimates

4

Fraud detection lacking?

AI proactively identifies risks and automates loss estimates

4

Fraud detection lacking?

AI proactively identifies risks and automates loss estimates

5

Marketing missing the mark?

AI unifies data to drive hyper-personalized campaigns

5

Marketing missing the mark?

AI unifies data to drive hyper-personalized campaigns

5

Marketing missing the mark?

AI unifies data to drive hyper-personalized campaigns

6

Slow adoption?

Behavioral science boosts engagement, while automation speeds compliance

6

Slow adoption?

Behavioral science boosts engagement, while automation speeds compliance

6

Slow adoption?

Behavioral science boosts engagement, while automation speeds compliance

GenAI enabled smarter decisions, across the insurance value chain

AI + Engineering + Design
Powering next-gen insurance

1

Industry expertise

17+ years of deep domain knowledge across the insurance value chain

2

End-to-end impact

AI-powered solutions spanning claims, underwriting, and fraud detection

3

Accelerated deployment

Pre-built frameworks enable rapid implementation

Smart GenAI solutions driving decision intelligence

1

cogentiq

AI-powered agentic data management platform

Know more

1

cogentiq

AI-powered agentic data management platform

Know more

1

cogentiq

AI-powered agentic data management platform

Know more

2

Customer Genomics®

AI-driven next best action models for personalized engagement

Know more

2

Customer Genomics®

AI-driven next best action models for personalized engagement

Know more

2

Customer Genomics®

AI-driven next best action models for personalized engagement

Know more

3

Behavior Architecture™

Understand user behavior to optimize customer interactions

Know more

3

Behavior Architecture™

Understand user behavior to optimize customer interactions

Know more

3

Behavior Architecture™

Understand user behavior to optimize customer interactions

Know more

4

Integrated marketing effectiveness

AI-powered digital funnel optimization

Know more

4

Integrated marketing effectiveness

AI-powered digital funnel optimization

Know more

4

Integrated marketing effectiveness

AI-powered digital funnel optimization

Know more

5

AIDE

Detect digital friction and enhance customer journeys

Know more

5

AIDE

Detect digital friction and enhance customer journeys

Know more

5

AIDE

Detect digital friction and enhance customer journeys

Know more

6

Image and video analytics

AI-driven analysis for accurate claims processing

Know more

6

Image and video analytics

AI-driven analysis for accurate claims processing

Know more

6

Image and video analytics

AI-driven analysis for accurate claims processing

Know more

Proven business impact: AI-driven results

Delivering real-world results with GenAI solutions

1

Significant increase in digital containment

AI-optimized customer journeys drive additional sales

2

Straight-through processing in underwriting

Machine learning enhances risk segmentation

3

Prominent annual business benefits

AI-driven analytics optimize claims processing

4

Reduction in call center costs

Next-best-action strategies improve efficiency

AI-powered solutions for the insurance lifecycle

AI-powered solutions for the insurance lifecycle

1

Marketing and distribution

  • Improve marketing effectiveness through AI-powered customer insights

  • Develop real-time intelligence frameworks for data-driven decision-making

  • Optimize campaigns with contextual intelligence

1

Marketing and distribution

  • Improve marketing effectiveness through AI-powered customer insights

  • Develop real-time intelligence frameworks for data-driven decision-making

  • Optimize campaigns with contextual intelligence

1

Marketing and distribution

  • Improve marketing effectiveness through AI-powered customer insights

  • Develop real-time intelligence frameworks for data-driven decision-making

  • Optimize campaigns with contextual intelligence

2

Underwriting and pricing

  • AI-driven insights enhance accuracy and risk segmentation

  • Machine learning optimizes fraud detection and real-time pricing recommendations

  • Automated data collection and risk assessments improve efficiency

2

Underwriting and pricing

  • AI-driven insights enhance accuracy and risk segmentation

  • Machine learning optimizes fraud detection and real-time pricing recommendations

  • Automated data collection and risk assessments improve efficiency

2

Underwriting and pricing

  • AI-driven insights enhance accuracy and risk segmentation

  • Machine learning optimizes fraud detection and real-time pricing recommendations

  • Automated data collection and risk assessments improve efficiency

3

Faster claims processing

  • AI generates loss descriptions and estimates from images and videos

  • Digitize and optimize FNOL (First Notice of Loss) processes

  • Identify fraud risks in real-time during claims assessments

3

Faster claims processing

  • AI generates loss descriptions and estimates from images and videos

  • Digitize and optimize FNOL (First Notice of Loss) processes

  • Identify fraud risks in real-time during claims assessments

3

Faster claims processing

  • AI generates loss descriptions and estimates from images and videos

  • Digitize and optimize FNOL (First Notice of Loss) processes

  • Identify fraud risks in real-time during claims assessments

4

Customer experience optimization

  • AI-powered contact center operations drive efficiency and responsiveness

  • Personalize interactions using data-driven next-best-action recommendations

  • Capture and analyze customer feedback for deep insights

  • Minimize digital friction to enhance user experiences in self-service channels

4

Customer experience optimization

  • AI-powered contact center operations drive efficiency and responsiveness

  • Personalize interactions using data-driven next-best-action recommendations

  • Capture and analyze customer feedback for deep insights

  • Minimize digital friction to enhance user experiences in self-service channels

4

Customer experience optimization

  • AI-powered contact center operations drive efficiency and responsiveness

  • Personalize interactions using data-driven next-best-action recommendations

  • Capture and analyze customer feedback for deep insights

  • Minimize digital friction to enhance user experiences in self-service channels

Experience across every line of insurance

3

Life insurance

AI-driven automation reduces manual work and enhances agent engagement

3

Life insurance

AI-driven automation reduces manual work and enhances agent engagement

4

Health insurance

AI improves disease prediction, care personalization, and customer acquisition strategies

4

Health insurance

AI improves disease prediction, care personalization, and customer acquisition strategies

1

Property and casualty

AI streamlines underwriting, enhances profitability, and reduces claims processing time

1

Property and casualty

AI streamlines underwriting, enhances profitability, and reduces claims processing time

1

Property and casualty

AI streamlines underwriting, enhances profitability, and reduces claims processing time

2

Life insurance

AI-driven automation reduces manual work and enhances agent engagement

2

Life insurance

AI-driven automation reduces manual work and enhances agent engagement

3

Specialty insurance

AI-powered precision for specialty insurance—faster, smarter decisions

3

Specialty insurance

AI-powered precision for specialty insurance—faster, smarter decisions

4

Reinsurance

AI-powered risk assessment and real-time underwriting insights optimize decision-making

4

Reinsurance

AI-powered risk assessment and real-time underwriting insights optimize decision-making

4

Reinsurance

AI-powered risk assessment and real-time underwriting insights optimize decision-making

Our partners

Our partners

15+ industry partners across cloud, data and technology

Future of insurance

What does it entail to be future ready and future leaders

In our pursuit of finding out important elements that the industry should gear towards, we embarked on a mission to uncover this systematically. Through a comprehensive blend of diverse interactions, meticulous studies, and through analyses, we delve into how our industry impacts individuals across the spectrum. The ultimate objective? To extract pertinent conclusions that yield valuable insights for strategic decision-making

Our experts

Natwar Mall

Chief Transformation Officer

Natwar Mall

Chief Transformation Officer

Natwar Mall

Chief Transformation Officer

Onil Chavan

Client Partner and Global Capability Head - Claims

Onil Chavan

Client Partner and Global Capability Head - Claims

Onil Chavan

Client Partner and Global Capability Head - Claims

Let’s build smarter insurance together

Let’s build smarter insurance together

  • AI-powered claims and fraud detection

  • Faster, automated underwriting

  • Enhanced customer experience

Recognition and achievements

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA,Canada, Australia, and the UK.

Representative vendor

Customer analytics service provider Q1 2021

Recognition and achievements

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA,Canada, Australia, and the UK.

Representative vendor

Customer analytics service provider Q1 2021

Recognition and achievements

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA,Canada, Australia, and the UK.

Representative vendor

Customer analytics service provider Q1 2021

Future of insurance

What does it entail to be future ready and future leaders

In our pursuit of finding out important elements that the industry should gear towards, we embarked on a mission to uncover this systematically. Through a comprehensive blend of diverse interactions, meticulous studies, and through analyses, we delve into how our industry impacts individuals across the spectrum. The ultimate objective? To extract pertinent conclusions that yield valuable insights for strategic decision-making