Why did we call our design system “phi’?
1
phi is the symbol for golden ratio- used in our design system to make things visually pleasing
2
phi is also an irrational number – metaphorically represents our irrational nature to make decisions
3
phi helps to design for users making decisions with data
Report
Getting your Design system Right, Forrester Report, 2020
Before creating a design system, fractal analytics’ behavioral science and design leadership team embedded itself in projects to learn the challenges of applying design practices in an analytics and data science context. The design system’s ui components —including 40-plus different chart components —are accessible in figma but also in tools that data analysts and business analysts use, like Power Bi.
