Design

How emotions can change your business

Integrating behavioral science and data science to design AI solutions for better adoption

Bridging the human-AI gap for smarter decisions

AI adoption thrives when technology aligns with human emotions, insights, and trust

Guiding teams with human-centered design along with behavioral science

Many AI solutions overlook human emotions in decision-making

Centralized dashboards for product and marketing executives to track performance metrics on a real-time basis" to align with the business section

Ignoring emotions in AI can disconnect it from business realities

Our expertise

Human centered AI

Organizational change for AI

Accelerate design with GenAI

Our Accelerators

Behavior Architecture™

Our pioneering approach to understand human behavior that drives decision making

Behavior Architecture™

Our pioneering approach to understand human behavior that drives decision making

Phi Design System

Our very-own, one of a kind enterprise design system for the world of data analytics and AI

Phi Design System

Our very-own, one of a kind enterprise design system for the world of data analytics and AI

EthnoLab™

Our gamified ethnographic tool that unpacks behavioral levers behind human decision making

EthnoLab™

Our gamified ethnographic tool that unpacks behavioral levers behind human decision making

Purpose-built for high-impact AI deployment

Designing new possibilities

Learn with us

Learn

Human decision making and its biases

Uncover the intricacies of human decision making and embark on an exploration of human decision making

Learn

Behavior Architecture – Understanding Human Behavior

Explore the fascinating world of human behavior and the reasons behind our difficulties in understanding it. Learn how to better understand and influence human behavior

Learn

Design thinking for data professionals

Master decision-making insights, prototype creation, user testing, and innovation in our ‘Design Thinking for Data Professionals’ course.

Thought leadership

Leadership

Benis Kumar Moses

Client Partner

Biju Joseph Dominic

Chief Evangelist Officer

Raja Rajeswari Aradhyula

Chief Design Officer

Ramchand Matta

Principal Consultant

Ramchand Matta

Principal Consultant

Ram Prasad

CEO- Final Mile

Shreya Shah

Principal Design Consultant

Raja Rajeswari Aradhyula

Chief Design Officer

Shreya Shah

Principal Design Consultant

Shreya Shah

Principal Design Consultant

Ram Prasad

CEO- Final Mile

Ram Prasad

CEO- Final Mile

Want to talk more about
humanizing AI?

Want to talk more about humanizing AI?

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

9th year running. Certifications received for India, USA, UK, and UAE

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

9th year running. Certifications received for India, USA, UK, and UAE

WB Policy

Supplier Code of Conduct

Global Code of Conduct

Human Rights Statement

Modern Slavery Statement

CSR Policy

ABAC Policy

WB Policy

Supplier Code of Conduct

Global Code of Conduct

Human Rights Statement

Modern Slavery Statement

CSR Policy

ABAC Policy