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Trial Run

Drive better decisions through experimentation

Overcoming challenges in data accuracy, scalability and speed

Overcoming challenges in data accuracy, scalability and speed

Effective and relevant engagement with in-time customer insights

Effective and relevant engagement with in-time customer insights

1

What if I remodel my stores?

1

What if I remodel my stores?

2

What if I change my shelf tactics?

2

What if I change my shelf tactics?

3

What if I keep my stores an hour longer on weekends?

3

What if I keep my stores an hour longer on weekends?

4

What if I increase product line depth?

4

What if I increase product line depth?

5

What if I test my business model in a new market?

5

What if I test my business model in a new market?

6

What if I introduce new promotions to drive conversions?

6

What if I introduce new promotions to drive conversions?

Leverage experimenting life cycle of business

Leverage experimenting life cycle of business

Ensure the success of your next test and learn program with Trial Run

Ensure the success of your next test and learn program with Trial Run

1

Enter new markets and establish new stores with confidence 

1

Enter new markets and establish new stores with confidence 

2

Run data-driven tests anywhere with our cloud-based platform 

2

Run data-driven tests anywhere with our cloud-based platform 

2

Run data-driven tests anywhere with our cloud-based platform 

3

Reduce spending on manual testing in favor of cost-effective alternatives 

Design

Create efficient, cost-effective experiments for data-driven confidence

Analyze

Work with the variables that provide you with targeted and actionable insights

Act

Leverage insights to deliver the ROI your stakeholders expect

What you can expect from Trial Run 

What you can expect from Trial Run 

1

Fuss-free user experience

  • Visual design makes the program easy for both experts and beginners

  • Automated workflows can guide you through the process from start to finish

2

Cutting-edge science at your fingertips

Get precise synthetic control results with minimal manual effort

2

Cutting-edge science at your fingertips

Get precise synthetic control results with minimal manual effort

3

The most value for money

Run fast, scalable experiments—no experts or costly solutions needed

3

The most value for money

Run fast, scalable experiments—no experts or costly solutions needed

4

Team of experts for continuous support

  • Get expert training, troubleshooting, and best practices in one place

  • Implement easy pilots to help your new idea go live in as little as 6 to 8 weeks

Trial Run can help across business lines and functions

Trial Run can help across business lines and functions

Scientific and systematic testing can unlock new insights and provide direction with the following tests

Scientific and systematic testing can unlock new insights and provide direction with the following tests

Retail

1

Marketing and merchandizing tests

Product components

  • Product launches or discontinuations

  • Product bundling and assortment

  • Pricing, promotions, packaging

  • Loyalty and retention programs

1

Marketing and merchandizing tests

Product components

  • Product launches or discontinuations

  • Product bundling and assortment

  • Pricing, promotions, packaging

  • Loyalty and retention programs

2

In-store experience tests

Product components

  • Store and shelf layout (Planograms)

  • Fixtures, displays, signage

  • In-Store promotions and coupons

  • Store remodeling

2

In-store experience tests

Product components

  • Store and shelf layout (Planograms)

  • Fixtures, displays, signage

  • In-Store promotions and coupons

  • Store remodeling

3

Store operations tests

Product components

  • Store operating hours

  • Sales training and compensation

  • Modernizing operations with technology

3

Store operations tests

Product components

  • Store operating hours

  • Sales training and compensation

  • Modernizing operations with technology

CPG

1

Product level tests

Product components

  • Product launches or discontinuations

  • Packaging and bundling

  • Pricing and discounts

  • Promotions

1

Product level tests

Product components

  • Product launches or discontinuations

  • Packaging and bundling

  • Pricing and discounts

  • Promotions

2

Site or market level tests

Product components

  • Shelf and secondary placement

  • Displays and signage

  • In-store promotions and coupons

  • Events and media mix

2

Site or market level tests

Product components

  • Shelf and secondary placement

  • Displays and signage

  • In-store promotions and coupons

  • Events and media mix

3

Consumer level tests

Product components

  • Email and social media campaigns

  • Loyalty and retention programs

3

Consumer level tests

Product components

  • Email and social media campaigns

  • Loyalty and retention programs

Our experts

Vidhu Vaibhav

Product Owner Trial Run

Vaibhav Agarwal

Client Partner, CPG and Retail

Kartik Kapur

Senior Consultant and SME, Consulting Retail

Unlock smarter decision-making
with Trial Run 

Unlock smarter decision-making
with Trial Run 

  • Test before you invest 

  • Data-driven confidence 

  • Faster, smarter growth 

Recognition and achievements

Select Fractal accolades

Leader

The Forrester Wave: Customer Analytics Services Q2, 2025

Representative vendor

Gartner Hype Cycle for Consumer Goods, 2026

Great Place to Work

Great Place to Work® across four regions: India (9th year), USA (5th year), UK (5th year) and UAE (2nd year)

Recognition and achievements

Select Fractal accolades

Leader

The Forrester Wave: Customer Analytics Services Q2, 2025

Representative vendor

Gartner Hype Cycle for Consumer Goods, 2026

Great Place to Work

Great Place to Work® across four regions: India (9th year), USA (5th year), UK (5th year) and UAE (2nd year)

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All rights reserved © 2026 Fractal Analytics Inc.

Privacy Policy

WB Policy

Supplier Code of Conduct

Terms of Use

Global Code of Conduct

OH&S Policy

Privacy & Cookies

Raise a concern

ESG Policy

Human Rights Statement

Modern Slavery Statement

CSR Policy

ABAC Policy

What if I remodel my stores?

Measure the true business impact of every remodel. Retention Impact – Compare remodel stores against a synthetic control of similar unaffected stores to quantify how much baseline revenue was retained during the transition. Disruption Cost – Isolate and measure revenue lost during construction, renovation, or operational disruptions. Post-Remodel Lift – Track performance after reopening against the same control group to reveal the true incremental impact of the remodel—free from seasonal, competitive, or market effects.