Fractal Named a “Leader” in The Forrester Wave™ : Customer Analytics Services, Q2, 2025
Fractal Named a “Leader” in The Forrester Wave™ : Customer Analytics Services, Q2, 2025
Fractal Named a “Leader” in The Forrester Wave™ : Customer Analytics Services, Q2, 2025
Fractal aims to guide clients through the agentic era with a neuroscience-based approach to customer insights, integrating engineering, design thinking, and advanced AI
Fractal aims to guide clients through the agentic era with a neuroscience-based approach to customer insights, integrating engineering, design thinking, and advanced AI
Fractal aims to guide clients through the agentic era with a neuroscience-based approach to customer insights, integrating engineering, design thinking, and advanced AI
-Forrester Report
-Forrester Report
What makes Fractal stand out
What makes Fractal stand out
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Our unique neuroscience-based approach to customer insights, integrating engineering, design thinking, and advanced AI
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Our unique neuroscience-based approach to customer insights, integrating engineering, design thinking, and advanced AI
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Our unique neuroscience-based approach to customer insights, integrating engineering, design thinking, and advanced AI
2
Our deep partnerships with AI leaders like Open AI and Nvidia, using Gen AI and LLMOps to showcase cutting edge AI across sectors and use cases
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Our deep partnerships with AI leaders like Open AI and Nvidia, using Gen AI and LLMOps to showcase cutting edge AI across sectors and use cases
2
Our deep partnerships with AI leaders like Open AI and Nvidia, using Gen AI and LLMOps to showcase cutting edge AI across sectors and use cases
3
Our capability to deliver superior next best experience capabilities using multimodal genAI and a diverse set of accelerators, solutions, and frameworks
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Our capability to deliver superior next best experience capabilities using multimodal genAI and a diverse set of accelerators, solutions, and frameworks
3
Our capability to deliver superior next best experience capabilities using multimodal genAI and a diverse set of accelerators, solutions, and frameworks
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Strong Client Focus - Quoting the report - "Fractal’s reference customer cited sizable returns on their analytics’ investment, commenting “my team gets to see what great looks like” in reference to Fractal’s deep data science expertise"
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Strong Client Focus - Quoting the report - "Fractal’s reference customer cited sizable returns on their analytics’ investment, commenting “my team gets to see what great looks like” in reference to Fractal’s deep data science expertise"
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Strong Client Focus - Quoting the report - "Fractal’s reference customer cited sizable returns on their analytics’ investment, commenting “my team gets to see what great looks like” in reference to Fractal’s deep data science expertise"
Read the report to understand
Read the report to understand
Maximize yield, prove impact, and personalize activations at scale.
Maximize yield, prove impact, and personalize activations at scale.
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How organizations can look at implementing emerging customer analytics techniques to keep up With evolving customer expectations?
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How organizations can look at implementing emerging customer analytics techniques to keep up With evolving customer expectations?
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How organizations can look at implementing emerging customer analytics techniques to keep up With evolving customer expectations?
2
How these technqiues help clients embed insights and instill best practices for making critical decisions at the point of customer interaction
2
How these technqiues help clients embed insights and instill best practices for making critical decisions at the point of customer interaction
2
How these technqiues help clients embed insights and instill best practices for making critical decisions at the point of customer interaction
3
Understand the value they can expect from a customer analytics service provider, learn how providers differ, and select one based on size and market focus
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Understand the value they can expect from a customer analytics service provider, learn how providers differ, and select one based on size and market focus
3
Understand the value they can expect from a customer analytics service provider, learn how providers differ, and select one based on size and market focus
4
Why is Fractal a Leader in Customer Analytics for 5th consecutive time?
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Why is Fractal a Leader in Customer Analytics for 5th consecutive time?
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Why is Fractal a Leader in Customer Analytics for 5th consecutive time?
Fractal scores the highest on Customer Analytics strategy amongst all providers
Fractal scores the highest on Customer Analytics strategy amongst all providers
The numbers tell our story
The numbers tell our story
5/5
Customer Analytics Vision
5/5
Innovation
5/5
Customer Experience
5/5
Personalization
5/5
Emerging Analytics
5/5
Decision Optimization
Awards and recognitions
A selection of our awards and recognitions
A selection of our awards and recognitions
Leader in Forrester Wave:
Customer Analytics Service Providers, Q2, 2023
Leader in Forrester Wave:
Customer Analytics Service Providers, Q2, 2023
Market Guide for Generative AI Services for Banking, 2025
Customer Analytics Service Providers, Q2, 2023
Leader in Forrester Wave:
Customer Analytics Service Providers Q3, 2021
Leader in Forrester Wave:
Customer Analytics Service Providers Q3, 2021
Leader in Forrester Wave:
Customer Analytics Service Providers Q3, 2021
Leader in Forrester Wave:
Customer Analytics Service Providers Q2, 2019
Leader in Forrester Wave:
Customer Analytics Service Providers Q2, 2019
Leader in Forrester Wave:
Customer Analytics Service Providers Q2, 2019
Leader in Forrester Wave:
Customer Analytics Service Providers Q3, 2017
Leader in Forrester Wave:
Customer Analytics Service Providers Q3, 2017
Leader in Forrester Wave:
Customer Analytics Service Providers Q3, 2017
Testimonials
Fractal’s focus on shrinking consumer attention spans led to the development of Microstimuli, a strategy combining its Customer Genomics platform with neuroscience research. Fractal delivers superior next best experience capabilities using multimodal genAI. Fractal excels in analytics, especially toward the end of the customer lifecycle, with a diverse set of accelerators, solutions, and frameworks. Its behavioral science adoption extends to change management programs, which it combines with the ADKAR model for maximum adoption.
Forrester Analyst
Zeid Khater
Forrester’s take: Enterprises looking for top-of-the-line personalization and AI-powered next best experience should consider Fractal.
Forrester Analyst
Zeid Khater
“Our ability to combine principles of neuroscience and AI helps us understand customers and their context. This is a key differentiator in driving actionable change. Forrester's recognition of Fractal's ability to craft the Next Best Customer Experience for clients reflects our ongoing drive for delivery and innovation,” said Ajoy Singh, Chief Artificial Intelligence Officer, Fractal.
Chief AI Officer, Fractal
Ajoy Singh
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Testimonial
Fractal’s focus on shrinking consumer attention spans led to the development of Microstimuli, a strategy combining its Customer Genomics platform with neuroscience research. Fractal delivers superior next best experience capabilities using multimodal genAI. Fractal excels in analytics, especially toward the end of the customer lifecycle, with a diverse set of accelerators, solutions, and frameworks. Its behavioral science adoption extends to change management programs, which it combines with the ADKAR model for maximum adoption.
Forrester Analyst
Zeid Khater
Forrester’s take: Enterprises looking for top-of-the-line personalization and AI-powered next best experience should consider Fractal.
Forrester Analyst
Zeid Khater
“Our ability to combine principles of neuroscience and AI helps us understand customers and their context. This is a key differentiator in driving actionable change. Forrester's recognition of Fractal's ability to craft the Next Best Customer Experience for clients reflects our ongoing drive for delivery and innovation,” said Ajoy Singh, Chief Artificial Intelligence Officer, Fractal.
Chief AI Officer, Fractal
Ajoy Singh
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
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