Decision making is a not linear Data alone is not enough to solve it
Decision making is a not linear Data alone is not enough to solve it
Our holistic approach to understanding human behavior that drives decision-making
Our holistic approach to understanding human behavior that drives decision-making
Power every human decision in an enterprise: Behavior Architecture™
Power every human decision in an enterprise: Behavior Architecture™
We design solutions to help improve your business outcomes by applying insights from behavioral science, context simulations, gamification, scenario-based research model, and data analytics to test the drivers behind decisions and eliminate the biases of self-reported responses.
We design solutions to help improve your business outcomes by applying insights from behavioral science, context simulations, gamification, scenario-based research model, and data analytics to test the drivers behind decisions and eliminate the biases of self-reported responses.
Behavior architecture approach
Behavior architecture approach
How behavioral science and AI deliver adoption
Our history
Our history
We have been pioneers in integrating data science, cognitive neuroscience, behavioral economics and non-conscious design to explain and influence consumer and enterprise decision making since 2007
Want to talk more about humanizing AI?
Want to talk more about humanizing AI?
Get in touch
Get in touch
Get in touch
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Registered Office:
Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063
Phone: +91 22 6850 5800
Email: investorrelations@fractal.ai
CIN : U72400MH2000PLC125369
GST Number (Maharashtra) : 27AAACF4502D1Z8
Registered Office:
Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063
Phone: +91 22 6850 5800
Email: investorrelations@fractal.ai
CIN : U72400MH2000PLC125369
GST Number (Maharashtra) : 27AAACF4502D1Z8
Registered Office:
Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063
Phone: +91 22 6850 5800
Email: investorrelations@fractal.ai
CIN : U72400MH2000PLC125369
GST Number (Maharashtra) : 27AAACF4502D1Z8
