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Fractal’s GenAI Powered Smart-Search

Fractal’s GenAI Powered Smart-Search

Fractal’s GenAI Powered Smart-Search

How a major Australian bank improved their search experience

How a major Australian bank improved their search experience

2 MIL

Savings per year

91%

Accurate responses

30%

Bounce rate reduction

30%

CSAT improvement

The challenge

Smarter search, stronger conversions

A major Australian bank sought to enhance the website search experience, aiming for greater context, improved accuracy, and reduced user effort. The objective was to optimize the search feature to drive conversions effectively.

Key challenges

  • 1000+ Webpages

  • 1000+ Webpages

  • 60% Website bounce rate

  • 40% Accuracy of exiting search

  • 6+ Months spent trying to build internally

The solution

Enhance search with GenAI

Rapid Implementation & Integration

Deployed in 8 weeks

Enabled conversational search

Extracted data from key sources

Enhanced User Experience

Provided accurate responses

Streamlined search results

Boosted user satisfaction

The impact

Faster, smarter, and more efficient

40%

Productivity improvement

50%

Faster response to MI queries

80%

Automation in filtering and tagging