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Case Studies

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Transforming user engagement with AI-powered advice

Transforming user engagement with AI-powered advice

Transforming user engagement with AI-powered advice

How Europe's media company enhanced customer experience and drove sales

How Europe's media company enhanced customer experience and drove sales

Calls processed

Customer databse

Multiple product lines

The challenge

The challenge

Leveraging call volume data for improved customer experience

Leveraging call volume data for improved customer experience

The client was focused on improve customer experience and driving up-sell and cross-sell conversions by tapping into the valuable insights from the high volume of interactions between customers and contact center agents.

Key challenges

  • Leverage call data to gain insights and optimize customer experience

  • Boost up-sell and cross-sell conversions by refining customer interactions

  • Rising cusomer acquisition costs

The solution

AI-powered recommendation system

AI-powered recommendation system

Customer-first approach

AI-driven recommendations

Seamless cloud integration

Contextual customer insights

Modularized AI system

Integrates data sources

Top product suggestions

API delivery for agents

Implementation approach

Implementation approach

1

Cloud integration

  • Build architecture

  • Ensure scalability

  • Integrate 25+ sources

2

AI Model Development

  • Train algorithms

  • Personalize suggestions

  • Optimize performance

3

Agent Enablement

  • Design API

  • Provide insights

  • Equip agents

The impact

The impact

Improved model accuracy and higher sales

Improved model accuracy and higher sales

Operational excellence

  • Quick acceptance among call agents and retail staff

  • Enhanced accuracy of the benchmark model

Business growth

  • Significant sales boost within the first week of the rollout

Looking ahead

Looking ahead

Advanced automation

  • Further enhancing customer interactions for a more personalized, seamless experience

Expanded use cases

  • Rolling out across additional business units such as retail staff

Enhanced data sources

  • Incorporating new customer touchpoints to improve the accuracy of recommendations further

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8