Session length
More active users
Improved course completion
Revenue growth
FinalMile research showed that many users access self-learning apps with the intention to engage, but do not follow through – evident in low usage, course completion and retention. This phenomenon is known in behavioral science as the intent-action gap. Addressing this gap requires targeted design interventions to enhance user engagement and convert intentions into actions within EdTech platforms.
Key challenges
Bridging the intent-action gap in user engagement
Inconsistent usage patterns and low course completion rates
Poor long-term retention of self-learning app users
Insufficient user engagement strategies
The solution
Behavioral design
Data-driven design
Foster learning mindset
Enhance employability
Engagement strategies
Building commitment & motivation
Driving thoughtful interactions
Personalizing learning experiences
1
Research & development
Leveraged behavioral science
Tailored to self-learning apps
Developed design blueprint
2
Pilot implementation
2 Calibrator cohorts
17 EdTech companies
Diverse learning platforms
3
Measurement & optimization
Monitored engagement metrics
Analyzed usage & retention
Iteratively refined interventions
Elevating engagement
Increase in session length
Increased user interaction
Enhanced app usability
Higher user satisfaction
Userbase growth
increased active users
More course completions
Better retention rates
Sustained userbase expansion
Maximizing revenue
Revenue growth
Prolonged engagement
Effective monetization
Higher return on investment
Intent-action synergy
Incentivize action with AI-driven adaptive nudges
Dynamic learning journeys
Personalize pathways with learning algorithms
Design blueprint evolution
Gamified and immersive learning systems
