100+
market intelligence team members
40%
productivity improvement
50%
faster response to queries
85%
accuracy in responses
The challenge
Slow response-times to MI-related queries
A global manufacturer was experiencing slow response times for market intelligence-related queries and report requests. The MI team was struggling to find and analyze data about market trends and competition from various sources and documents. A significant amount of the team’s time was spent filtering and tagging relevant content. A significant amount of the team’s time was spent filtering and tagging relevant content.
Key challenges
2-day average response time to queries related to market intelligence
High volume of 5,000+ monthly queries and reports
50% average time spent collating information
40% delayed responses to MI queries
The solution
Implementation of Senseforth knowledge assist
Intelligent data processing
Automated ingestion of market trend documents
Multi-source information collation
Context-aware MI interpretation
AI-powered analytics
Chat interface so MI team can retrieve information in seconds
Automated filtering and tagging of content
Real-time summarization capabilities
Implementation approach
1
Cloud integration
Integrate 25+ sources
Ensure scalability
Build architecture
2
AI model development
Personalize suggestions
Optimize performance
Train algorithms
3
Agent enablement
Provide insights
Equip agents
Design API
The impact
Measurable business results through automation
Operational excellence
40%
Productivity improvement
Automated content management
Faster data processing
Streamlined workflows
Response efficiency
50%
Time reduction
Accelerated query resolution
Instant information retrieval
Enhanced team capacity
Process automation
80%
Content management
Reduced manual effort for MI team
Automated filtering
Intelligent tagging
