8x
higher HIV risk in women
3x3
empowerment framework
120
participants engaged
2
countries in focus
The challenge
Understanding complex social factors fuelling HIV vulnerability
Adolescent girls and young women in sub-Saharan Africa face disproportionately high HIV risk driven by multiple intertwined factors: economic dependency, social norms, relationship dynamics, and limited prevention uptake. Traditional single-focus interventions struggle to address this nuanced, multifaceted challenge.
Key challenges
Lack of context-specific, holistic frameworks
Complex motivations behind risky relationships
Limited influence of standard prevention programs
Intertwined emotional, social and economic pressures
The solution
Crafting holistic frameworks for targeted interventions
Multidimensional research
Qualitative & quantitative
Scenario-based EthnoLab™
Contextualized insights
Tailored frameworks
3x3 empowerment model
5-step relationship journey
Segmentation by motivations
Implementation approach
1
Local engagement
Cultural sensitivity
Tanzania & South Africa
Community interviews
2
Behavioral mapping
Self-agency factors
Relationship priorities
Identifying motivations
3
Iterative refinement
Feedback loops
Evolving prototypes
Partner collaboration
The impact
Empowering person-centered HIV prevention strategies
Deeper understanding
8x
HIV risk for women
Complex social drivers
Beyond material incentives
Tailoring informed interventions
Actionable frameworks
3x3
empowerment pillars
Bespoke program design
Sustainable skill building
Emotional, social, economic
Contextual relevance
5 step
relationship journey
Meeting women’s real goals
Aligning prevention & desires
Culturally adapted approaches
Looking ahead
Scalable application
Adapting novel frameworks regionally
Refined interventions
Growing segment-specific programs
Continuous insight
Integrating evolving community feedback
