Fractal’s GenAI powered smart-search
CSAT improvement
An Australian bank sought to enhance the website search experience, aiming for greater context, improved accuracy, and reduced user effort. The objective was to optimize the search feature to drive conversions effectively.
Key challenges
Poor accuracy of existing search
Months spent trying to build internally
The solution
Rapid Implementation and Integration
Deployed in weeks
Enabled conversational search
Extracted data from key sources
Enhanced User Experience
Provided accurate responses
Streamlined search results
Improved user experience
