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About Fractal
About Fractal
25 Years of Analytics and AI Excellence
25 Years of Analytics and AI Excellence
From pioneering analytics in 2000 to becoming a global leader in Enterprise AI, Fractal has consistently pushed the boundaries of what's possible. Today, we power every human decision in the enterprise through the seamless integration of AI, engineering, and design.
From pioneering analytics in 2000 to becoming a global leader in Enterprise AI, Fractal has consistently pushed the boundaries of what's possible. Today, we power every human decision in the enterprise through the seamless integration of AI, engineering, and design.
Our Story
Vision
Mission
In a world where enterprises face unprecedented complexity and change, Fractal emerged as a pioneer in analytics and artificial intelligence.
What began as a vision to transform decision-making has evolved into a global force driving enterprise-wide AI transformation for Fortune 500 companies.
We understand that true enterprise transformation isn't just about technology—it's about creating sustainable competitive advantage through better decisions at every level of your organization. This understanding, combined with our deep expertise in AI, engineering, and design, enables us to deliver solutions that create billion-dollar impact for our clients.
Our Story
Vision
Mission
In a world where enterprises face unprecedented complexity and change, Fractal emerged as a pioneer in analytics and artificial intelligence.
What began as a vision to transform decision-making has evolved into a global force driving enterprise-wide AI transformation for Fortune 500 companies.
We understand that true enterprise transformation isn't just about technology—it's about creating sustainable competitive advantage through better decisions at every level of your organization. This understanding, combined with our deep expertise in AI, engineering, and design, enables us to deliver solutions that create billion-dollar impact for our clients.
Our integrated approach
1
Enterprise AI excellence
1
Enterprise AI excellence
1
Enterprise AI excellence
2
Bridging the gap between AI's potential and real business impact
2
Bridging the gap between AI's potential and real business impact
2
Bridging the gap between AI's potential and real business impact
3
Creating automated, scalable AI solutions that work across enterprises
3
Creating automated, scalable AI solutions that work across enterprises
3
Creating automated, scalable AI solutions that work across enterprises
4
Delivering enterprise-grade AI platforms that drive consistent results
4
Delivering enterprise-grade AI platforms that drive consistent results
4
Delivering enterprise-grade AI platforms that drive consistent results
5
Industry-leading commitment to R&D (7% of revenue)
5
Industry-leading commitment to R&D (7% of revenue)
5
Industry-leading commitment to R&D (7% of revenue)
6
Engineering mastery
6
Engineering mastery
6
Engineering mastery
7
Building robust technical architectures that scale with your needs
7
Building robust technical architectures that scale with your needs
7
Building robust technical architectures that scale with your needs
8
Ensuring seamless integration with existing systems
8
Ensuring seamless integration with existing systems
8
Ensuring seamless integration with existing systems
9
Delivering high-performance solutions that your teams can rely on
9
Delivering high-performance solutions that your teams can rely on
9
Delivering high-performance solutions that your teams can rely on
10
End-to-end program ownership from ideation to adoption
10
End-to-end program ownership from ideation to adoption
10
End-to-end program ownership from ideation to adoption
11
Design-driven innovation
11
Design-driven innovation
11
Design-driven innovation
12
Creating intuitive experiences that drive adoption
12
Creating intuitive experiences that drive adoption
12
Creating intuitive experiences that drive adoption
13
Ensuring seamless interaction between humans and AI
13
Ensuring seamless interaction between humans and AI
13
Ensuring seamless interaction between humans and AI
14
Enabling rapid deployment through human-centered design
14
Enabling rapid deployment through human-centered design
14
Enabling rapid deployment through human-centered design
Our impact
The numbers tell our story
$2B+
value created through AI-driven optimization
300%
increase in operational efficiency for global enterprises
5x
faster decision-making through automated intelligence
170+
Fortune 500 companies transformed
Leadership and culture
Leadership and culture
Led by founders Srikanth Velamakanni (Group Vice-Chairman) and Pranay Agrawal (CEO), Fractal brings together diverse perspectives and deep expertise.
Our board includes industry veterans and thought leaders who guide our strategic direction.
Led by founders Srikanth Velamakanni (Group Vice-Chairman) and Pranay Agrawal (CEO), Fractal brings together diverse perspectives and deep expertise.
Our board includes industry veterans and thought leaders who guide our strategic direction.
2
People principles
Define how we treat one another and form the bedrock of the Fractal experience
3
Leadership principles
Embody the mindsets and behaviors that inspire how we lead and drive impact
Global recognition
Leader in analytics & AI services (Everest Group Peak Matrix)
Leader in analytics & AI services (Everest Group Peak Matrix)
Leader in customer analytics (Forrester Wave)
Recognized for data engineering excellence (ISG Provider Lens)
Recognized for data engineering excellence (ISG Provider Lens)
Featured in Fast company's global Innovators list
Looking forward
As we continue our journey of innovation and impact, we remain focused on
Advancing enterprise AI capabilities
Fostering responsible AI development
Expanding our global impact
Building future-ready organizations
Advancing enterprise AI capabilities
Fostering responsible AI development
Expanding our global impact
Building future-ready organizations
Advancing enterprise AI capabilities
Fostering responsible AI development
Expanding our global impact
Building future-ready organizations
The Fractal way: Our culture
At the heart of Fractal's success lies our unique culture - a blend of innovation, empathy, and excellence that we call "The Fractal Way." We believe that true innovation comes from empowered minds working in an environment of trust and transparency. Our culture is built on core values that define who we are
Client first: Always doing what's best for the client
We always put the client first. We make their success, our priority.
We free their imagination and help them bring bold, audacious ideas to life.
We sacrifice our own interest in the short term to create long-term value for our clients and for ourselves.
We put our clients ahead of our company, our company ahead of our team, and our team ahead of ourselves.
Learn & Grow: Nurturing exceptional professionals
We nurture and groom exceptional professionals
We free their imagination and help them bring bold, audacious ideas to life
We encourage continuous learning to ensure the personal and professional growth of our people, our clients, and our stakeholders. our own interest in the short term to create long-term value for our clients and for ourselves
We support each other in reaching our potential and becoming the best version of ourselves
Think Big, Act Fast: Challenging status quo with speed
We challenge the status quo. We question conventional wisdom
We think up ideas that excite and amaze. We make them happen fast. We own our failures, learn from them and adapt rapidly
We are scientists, we are entrepreneurs, we are architects of a new human-first world where AI is embedded everywhere. We use the power of AI to transform ourselves, our clients and the world
Extend Trust & Be Accountable: Building on positive intent
We assume positive intent on the part of clients, colleagues and other business partners – by giving each other the benefit of doubt and reaffirming our trust in them.We think up ideas that excite and amaze. We make them happen fast. We own our failures, learn from them and adapt rapidly
We aspire to build enduring relationships and a culture of collaboration
We mentor, teach and nudge each other to demonstrate ideal behavior, and hold each other accountable
Client first: Always doing what's best for the client
We always put the client first. We make their success, our priority.
We free their imagination and help them bring bold, audacious ideas to life.
We sacrifice our own interest in the short term to create long-term value for our clients and for ourselves.
We put our clients ahead of our company, our company ahead of our team, and our team ahead of ourselves.
Learn & Grow: Nurturing exceptional professionals
We nurture and groom exceptional professionals
We free their imagination and help them bring bold, audacious ideas to life
We encourage continuous learning to ensure the personal and professional growth of our people, our clients, and our stakeholders. our own interest in the short term to create long-term value for our clients and for ourselves
We support each other in reaching our potential and becoming the best version of ourselves
Think Big, Act Fast: Challenging status quo with speed
We challenge the status quo. We question conventional wisdom
We think up ideas that excite and amaze. We make them happen fast. We own our failures, learn from them and adapt rapidly
We are scientists, we are entrepreneurs, we are architects of a new human-first world where AI is embedded everywhere. We use the power of AI to transform ourselves, our clients and the world
Extend Trust & Be Accountable: Building on positive intent
We assume positive intent on the part of clients, colleagues and other business partners – by giving each other the benefit of doubt and reaffirming our trust in them.We think up ideas that excite and amaze. We make them happen fast. We own our failures, learn from them and adapt rapidly
We aspire to build enduring relationships and a culture of collaboration
We mentor, teach and nudge each other to demonstrate ideal behavior, and hold each other accountable
Client first: Always doing what's best for the client
We always put the client first. We make their success, our priority.
We free their imagination and help them bring bold, audacious ideas to life.
We sacrifice our own interest in the short term to create long-term value for our clients and for ourselves.
We put our clients ahead of our company, our company ahead of our team, and our team ahead of ourselves.
Learn & Grow: Nurturing exceptional professionals
We nurture and groom exceptional professionals
We free their imagination and help them bring bold, audacious ideas to life
We encourage continuous learning to ensure the personal and professional growth of our people, our clients, and our stakeholders. our own interest in the short term to create long-term value for our clients and for ourselves
We support each other in reaching our potential and becoming the best version of ourselves
Think Big, Act Fast: Challenging status quo with speed
We challenge the status quo. We question conventional wisdom
We think up ideas that excite and amaze. We make them happen fast. We own our failures, learn from them and adapt rapidly
We are scientists, we are entrepreneurs, we are architects of a new human-first world where AI is embedded everywhere. We use the power of AI to transform ourselves, our clients and the world
Extend Trust & Be Accountable: Building on positive intent
We assume positive intent on the part of clients, colleagues and other business partners – by giving each other the benefit of doubt and reaffirming our trust in them.We think up ideas that excite and amaze. We make them happen fast. We own our failures, learn from them and adapt rapidly
We aspire to build enduring relationships and a culture of collaboration
We mentor, teach and nudge each other to demonstrate ideal behavior, and hold each other accountable
The Fractal family
4,600+ Fractalites across 16 countries
Culture certified as Great Place to Work for 8 consecutive years
Recognized among Top 25 companies for Diversity, Equity & Inclusion
76 average training hours per employee annually
Learn more
Learn more
Learn more
Work environment
Flexible, collaborative spaces designed for innovation
Regular knowledge-sharing sessions and hackathons
Focus on mental health and well-being
Recognition programs that celebrate excellence
Work environment
Flexible, collaborative spaces designed for innovation
Regular knowledge-sharing sessions and hackathons
Focus on mental health and well-being
Recognition programs that celebrate excellence
Work environment
Flexible, collaborative spaces designed for innovation
Regular knowledge-sharing sessions and hackathons
Focus on mental health and well-being
Recognition programs that celebrate excellence
Diversity & inclusion
40% women in leadership roles
Recognized among Top 25 companies for DEI
Active employee resource groups supporting diverse communities
Inclusive policies that support all life stages
Diversity & inclusion
40% women in leadership roles
Recognized among Top 25 companies for DEI
Active employee resource groups supporting diverse communities
Inclusive policies that support all life stages
Diversity & inclusion
40% women in leadership roles
Recognized among Top 25 companies for DEI
Active employee resource groups supporting diverse communities
Inclusive policies that support all life stages
Professional development
Fractal Analytics Academy for technical and leadership development
Global mobility opportunities across 16 countries
Mentorship programs connecting experienced leaders with emerging talent
Regular exposure to cutting-edge technologies and methodologies
Professional development
Fractal Analytics Academy for technical and leadership development
Global mobility opportunities across 16 countries
Mentorship programs connecting experienced leaders with emerging talent
Regular exposure to cutting-edge technologies and methodologies
Professional development
Fractal Analytics Academy for technical and leadership development
Global mobility opportunities across 16 countries
Mentorship programs connecting experienced leaders with emerging talent
Regular exposure to cutting-edge technologies and methodologies
Community & impact
Employee-led initiatives for social impact
Sustainability champions driving environmental responsibility
Regular volunteering opportunities
Focus on using AI for social good
Community & impact
Employee-led initiatives for social impact
Sustainability champions driving environmental responsibility
Regular volunteering opportunities
Focus on using AI for social good
Community & impact
Employee-led initiatives for social impact
Sustainability champions driving environmental responsibility
Regular volunteering opportunities
Focus on using AI for social good
Learn more
Learn more
Recognition & achievements
Great place to work certified for 8 consecutive years
Great place to work certified for 8 consecutive years
Recognized as best workplace for Innovators by fast company
Recognized as best workplace for Innovators by fast company
Featured among best firms for women in tech
Featured among best firms for women in tech
High employee satisfaction scores and industry-leading retention rates
What makes us different
Our culture defines us. Globally recognized, but more importantly, it drives impact—for our clients, our people, and the world.
Our culture defines us. Globally recognized, but more importantly, it drives impact—for our clients, our people, and the world.
1
Curiosity that drives innovation
1
Curiosity that drives innovation
1
Curiosity that drives innovation
2
Humility that enables learning
2
Humility that enables learning
2
Humility that enables learning
3
Hunger for excellence
3
Hunger for excellence
3
Hunger for excellence
4
Smart thinking that solves complex problems
4
Smart thinking that solves complex problems
4
Smart thinking that solves complex problems
Join Fractal
Join Fractal
When you join Fractal, you become part of a community dedicated to
When you join Fractal, you become part of a community dedicated to
Pushing the boundaries of what's possible with AI
Making a meaningful impact on global enterprises
Growing personally and professionally
Being part of a supportive, innovative team
Join Fractal
Join Fractal
Join Fractal
Our story
In a world where enterprises face unprecedented complexity and change, Fractal emerged as a pioneer in analytics and artificial intelligence.
What began as a vision to transform decision-making has evolved into a global force driving enterprise-wide AI transformation for Fortune 500 companies.
We understand that true enterprise transformation isn't just about technology—it's about creating sustainable competitive advantage through better decisions at every level of your organization. This understanding, combined with our deep expertise in AI, engineering, and design, enables us to deliver solutions that create billion-dollar impact for our clients.
To power every human decision in the enterprise so the human mind can be free to imagine audacious possibilities that can transform human life across the planet.
Our Vision
To power every human decision in the enterprise so the human mind can be free to imagine audacious possibilities that can transform human life across the planet.
Our Vision
To reshape business through science and advanced data tools and uncomplicate decision making, so human intelligence can be freed from the drudgery of monotonous work and committed to the pursuit of imagination and creative rewards.
Our mission
To reshape business through science and advanced data tools and uncomplicate decision making, so human intelligence can be freed from the drudgery of monotonous work and committed to the pursuit of imagination and creative rewards.
Our mission
Recognition and achievements
Named leader
Customer analytics service provider Q2 2023
Named leader
Customer analytics service provider Q2 2023
Named leader
Customer analytics service provider Q2 2023
Representative vendor
Customer analytics service provider Q1 2021
Representative vendor
Customer analytics service provider Q1 2021
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work, USA
Certifications received for India, USA,Canada, Australia, and the UK.
Great Place to Work, USA
Certifications received for India, USA,Canada, Australia, and the UK.
Great Place to Work, USA
Certifications received for India, USA,Canada, Australia, and the UK.
Representative vendor
Customer analytics service provider Q1 2021
Representative vendor
Customer analytics service provider Q1 2021
Representative vendor
Customer analytics service provider Q1 2021
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